Category: strategy
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The Conversation This Book Is Really About
Over the past year, I’ve had the same conversation with at least thirty CTOs and VPs of Engineering. The setting changes: a conference hallway, a video call, a dinner after a workshop. The words change. But the conversation is always the same. It starts with a number. “Our developers are 40% more productive.” Or 30%.…
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I Wrote a Book: Reimagine, Don’t Retrofit
I’ve been building software since I was fourteen, when I sold my first software product. Nearly three decades later, having risen through consulting and architecture roles, co-founded companies, and eventually become a CTO responsible for the delivery strategy of hundreds of cloud projects across Latin America, one pattern has stayed constant. Every major platform shift…
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The Hidden Cost of Unpreparedness: Cloud Migration Without a Foundation
Recently I was working with a financial services company on a cloud migration project. The scope was significant: over 180 servers, multiple business-critical applications, and tight regulatory requirements. On paper, it looks like a standard enterprise migration. But there was a problem, one I’ve seen too many times before. The customer hasn’t prepared for what…
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From Vibe Coding to Spec-Driven Development: The Next Leap in AI Software Engineering
In my last post, “The Mismatch Between AI Code Assistants and Enterprise Software Development,” I talked about how coding assistants (despite their brilliance) often fail to align with enterprise reality. They generate code fast, but without context, structure, or shared understanding. The result? More rework, more debugging, and less trust. Today, I want to explore where…
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The Challenge of Responsible & Ethical AI in the Enterprise
In almost 30 years in technology, from mechatronics engineering to leading digital transformation in banking, telco, healthcare and startups, and as a Microsoft MVP, Microsoft Regional Director and AWS Ambassador, I’ve witnessed and lived many waves of innovation. The current wave, driven by AI (and increasingly by Generative AI), is unlike the ones before. It’s…
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The Silent Power of Cloud Governance
When we talk about cloud transformation, the conversation usually gravitates toward innovation, agility, and speed. Everyone loves the narrative of rapid modernization, migrating workloads, automating pipelines, enabling teams to move faster than ever before. But after helping organizations evolve their technology strategies, I’ve learned a hard truth: the story of cloud success is mostly written…
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Behind AI Scenes: From Design to Operation in the Enterprise
Last week I had the privilege of speaking at the Cari AI Summit 2025, where I shared one of the topics I’m most passionate about: how AI truly moves from design to operation in the enterprise. As someone who has spent nearly three decades building and leading technology solutions across industries, from telco and banking…
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Bridging Strategy and Execution in Tech Leadership
A few years ago, I was advising the leadership team of a large telco. The boardroom was buzzing with excitement as executives unveiled a bold strategy: “We will become the leader in digital services in our region.” The slides were polished, the ambition inspiring. But when I met with the technical teams a week later,…
